it is not going to drive google's earnings, if you -- display ad does drive google's earnings but nothing to do with display ads, sit there and think maybe am, people will buy it, maybe not, but the idea that google is up big and apple is down big just shows you how fanciful this market can be versus the reality. makes no sense. >> google could drive a lot bigger margin if they wanted to, fascinating company, i agree. >> all the thing these give away for free they could possibly monetize u >> kansas city, delivering one gigabyte for $30 a month. so interesting to follow this company, generating enormous amounts of cash flow. >> trade off of that. invest in it, they are investing so much in the future. the idea of a superior map product driving google over 700, starting to climb back where it was after that horribly disappointing quarter? i got facebook at 20. i get that. facebook said we got a way to monetize, but the idea, wow, you know what, those maps, which we know are superior, we should buy google off it? >> maybe just the people are taking money out of apple and putting it elsewher